In the whole world are installing new forms of consumo.De consciously or not, we're probably already buying differently. See if you recognize yourself as a member of any of these groups.
The transumers: are consumers more interested in experiencing the permanent possession of a product. Without the ability to shop for big brands hire them. The "transumers" rent them all can not buy but want to enjoy their favorite brands, from a pen, a bag, motorbike, yacht or the latest cell phone. They and they only want to enjoy. These are people who want to "live experience" with his trademark "objective" rather than having physical goods. They are also people with a sense hedonistic life. The future is too far for them. It is enjoying now, to possess nearly all without compromising the credit card and life. This more sustainable pattern of consumption grows and reinvents itself every day through new technologies.
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The Trysumers: are those immune to advertising buyers, experienced and full access to information not acquire a product unless it has tried before and they have been fully satisfied. They have an emotional connection with the purchase.
products are discussed and evaluated in the network. The risk of disappointment is minimized in a system that could call the "tyranny of transparency."
The Twinsumers: (his name combines the word twin with consumers) are those who look on the net people like them, not just demographically, but tastes, hobbies, and similar patterns of consumption.
The Twiinsumer usually rely on sites like Blogger to find people who have something in common with them. In Blogger you can find people who share tastes for example in a particular movie and then find out what kind of food they prefer these "twins" that can be in Any part of the world. Discuss, share and recommend content, products, shopping experiences to both his friends and a wider audience.
Levi's has integrated its online store with Facebook, allowing buyers to interact socially with friends and create a "mentality as buying experience."
Do you think you have some transumer, trysumer or twinsumer?
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